Marketing

Disastrous Game Launches Are Avoidable

push to talk #36 // on concord, deadlock, and the importance of market signal

Sep 6 •

The Unlikely Origins and Explosive Success of Ready or Not

push to talk #35 // an interview with the creators of ready or not

Aug 30 •

On Perennial Sellers

push to talk #33 // why do some games just keep selling, years after release?

Aug 16 •

The Most Common Game Dev Delusions

push to talk #32 // the sweet lies we all tell ourselves, whether you're an indie upstart or an industry titan

Aug 9 •

Go-To-Market Breakdown: Another Crab's Treasure

push to talk #31 // what can video game marketers learn from aggro crab's GTM approach?

Aug 2 •

Game Marketing Ideas Worth Stealing

push to talk #29 // look let's not be weird about this we all do it

Jul 19 •

Nobody Knows If Your Game Will Pop Off

push to talk #27 // on how to tell whether you're cooking or cooked

Jul 5 •

5 Hard To Swallow Pills For Better Game Positioning

push to talk #25 // on the most boring (and maybe most important) part of every game's marketing plan

Jun 21 •

Games Marketing on Easy Mode, Hard Mode, and the Dark Valley Between

push to talk #23 // on marketing difficulty settings and regrettable tweets

Jun 7 •

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