Push to Talk: A Strategy Guide for Games Industry Professionals
Push to Talk is a weekly newsletter about the business of making and marketing video games. Subscribe for an eclectic mix of:
Deep dives and strategy guides for marketing video games
Conversations with people on the cutting edge of games industry and culture
Occasional unhinged essays about books and ideas
I published a roundup of 2024’s most popular posts here.
You might also like this piece, which is a hodgepodge of interesting marketing data and an interview with the developer of one of my favorite indie games:
Or this essay that explores why some games are harder to market than others:
Or this feature story on the decade-long story behind the hit game Lethal Company, featuring an interview with the game’s creator:
More like this to come! See you on Fridays.
About the Author
I’m Ryan K. Rigney. I work at Andreessen Horowitz as a Marketing Partner focused on a16z speedrun.
Previously I led marketing on the D.I.C.E. Awards “online game of the year” finalist Omega Strikers. Prior to that, I led global comms for several of the world’s most popular video games, including League of Legends, PUBG, and Apex Legends.
Feel free to shoot me a DM on X or add me on LinkedIn.
You can also reach me via email by subscribing and hitting “reply” in response to any edition of Push to Talk.
