Push to Talk: A Strategy Guide for Games Industry Professionals
Push to Talk is a weekly newsletter about the business of making and marketing video games. Subscribe for an eclectic mix of:
Deep dives and strategy guides for marketing video games
Conversations with people on the cutting edge of games industry and culture
Occasional unhinged essays about books and ideas
I published a roundup of 2024’s most popular posts here.
You might also like this piece, which is a hodgepodge of interesting marketing data and an interview with the developer of one of my favorite indie games:
Or this essay that explores why some games are harder to market than others:
Or this feature story on the decade-long story behind the hit game Lethal Company, featuring an interview with the game’s creator:
More like this to come! See you on Fridays.
About the Author
I’m Ryan K. Rigney. I work at Andreessen Horowitz (a16z) as a Marketing Partner for games.
Previously I led marketing on the D.I.C.E. Awards finalist Omega Strikers and comms on games like League of Legends, PUBG, and Apex Legends. Mostly games with Legends in the name, tbh.
Feel free to shoot me a DM on X or add me on LinkedIn.
You can also reach me via email by subscribing and hitting “reply” in response to any edition of Push to Talk.
