Push to Talk: A Strategy Guide for Games Industry Professionals

What You’ll Get

Push to Talk is a weekly newsletter about the business of making and marketing video games. Subscribe above to get an eclectic and spicy mix of interviews and essays in your inbox every Friday.

Some posts you might like:

• An interview exploring the failure of one of 2024’s best indie games

• An essay that asks why some games are harder to market than others

• A feature story on the decade-long story behind the hit game Lethal Company, featuring an interview with the game’s creator

More like this to come! See you on Fridays.

About the Author

I’m Ryan K. Rigney. I work at Andreessen Horowitz (a16z) as a Marketing Partner for games.

Previously I led marketing on the D.I.C.E. Awards finalist Omega Strikers and comms on games like League of Legends, PUBG, and Apex Legends.

Feel free to shoot me a DM on X, or—if you work in games—add me on LinkedIn.

You can also reach me via email by subscribing and hitting “reply” in response to any edition of Push to Talk.