Game Dev

What Can AAA Games Marketers Learn From Indies?

Tips from the creator of some of indie gaming's greatest trailers

Mar 7 •

Games Marketers Are In Crisis Mode

The world's biggest games publishers no longer know how to reliably sell games

Feb 28 •

On that super-viral "my indie game for 15 seconds" tweet

The many reasons a game dev's post went viral

Feb 14 •

Hyper Light Breaker's Michael Clark: "We want our true believers to feel their faith in us is rewarded."

An interview with Heart Machine

Jan 31 •

The Art of the Follow-Up

What do you do after striking game dev gold? (Probably crash out)

Jan 24 •

Are Random VR Games Making $100 Million?

Nothing about the VR games market makes sense

Jan 17 •

Asking Game Devs Where They Found Their First 1,000 Players

...and also the tens of thousands of players after that.

Jan 10 •

How to Find Market Signal: Part Two

push to talk #47 // finding your vision and strong market signal in the early stages of game development

Nov 22, 2024 •

How Do You Know When Your Game Is Good?

push to talk #46 // creative leads from apex legends, caravan sandwitch, and the age of empires series explain how to tell when you're cookin' up a…

Nov 15, 2024 •

How to Find Market Signal: Part One

push to talk #45 // games marketing in the age of the algorithm

Nov 8, 2024 •

The Strange Evolution of the Sponsored Stream

push to talk #42 // the relationship between game devs and creators has evolved in hilarious—and sometimes costly—ways over the last ten years

Oct 18, 2024 •

Every Game Dev Should Read this Book

push to talk #40 // an interview with bestselling author and bloomberg journalist jason schreier, whose excellent new book is about the history of…

Oct 4, 2024 •

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