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I think it's so easy these days to apply simple narratives to complex situations, especially by game news bloggers who push tabloid controversy so they stay part of the conversation. So it's easy to cast Kotick as a villain, because that makes for fun headlines and simplistic binary narratives. Kinda reminds me of how Jimmy Iodine's bullying of Smashmouth led to All-Star.

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This book is definitely on my to-do list. Also, quite interesting how one sentence from Kotick could turn the whole meeting around...

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